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Imagine people debating over whether or not blogging is relevant. With technology constantly advancing, it is hard to consider how there can even be a debate over something so common. More businesses are finding out daily that blogging is becoming more important with time. Statistics show that it increases the amount of organic traffic, social awareness, and even more benefits.

In reality, blogging is something that everyone does, and it will never go away. Oh, it might drift into the background now and then, but it is always going to re-surface. With social networking, blogging, micro-blogging, and other methods of getting things out there, people of all ages are taking to the blogging world.

If you have a small business, blogging will be an important aspect to introduce. However, it’s not just for start-ups and small businesses, even multinational companies should have a blog too. You may be asking why blogging is so important, and the answer is simple, you want an online presence that will assist your online marketing strategies.

Below are four good reasons why blogging is, and will always be important to your business:

  • Blogs help to inform potential customers and increases your SERP/SEO.
  • It helps to drive organic traffic to your website.
  • Customer relationships can easily be developed through blogging.
  • You and your brand can show that you‘re an industry leader and know what you’re talking.

There are deliberations over the irrelevance of using blogging, but when it comes to business it does not matter how big or small it is, blogging is a great addition to a business. Not only does it allow you to reach out to your readers and show them that you know your niche, you can spread brand awareness.

In addition to social media, it is the best thing you will find for drawing organic traffic to your site through search engines, linkbacks and even social media. In short, blogging is the perfect platform for sharing all sorts of niche related content.


It can be beneficial to link your business to your Facebook and Twitter accounts too, even LinkedIn, Pinterest and others depending on your business. By giving your followers blog articles and visuals, you are presenting them with reasons to click to your website.

Using keywords in your fresh articles can also help give your business a good ranking within search results, and could even land you on the front page!

Blogging is so integral to your content marketing strategy. It doesn’t matter if you only have a small business, or if it is something you run straight out of your home, blogging is the way to go in order to inform others that you or your business exist. By sharing knowledge about your niche, you’re also building a trusting relationship with readers.

Remember, the use of keywords and topics about your website is one of the best ways to get noticed by Google and other search engines, including Yahoo, Bing, even IceRocket (a blog search engine).

Do you have tips or advice that’s been proven to help increase organic traffic? Please share in the comments below, we are always interested in reading what knowledge our readers have to share too!