Over recent years, the content of a website or product has become increasingly important, almost more important than the product or site itself. That is why content is king in internet marketing. Well, content is king in all marketing. However, for websites and product descriptions, content is king above all else. So we have taken it upon ourselves to compile 5 reasons to help inform you exactly why content is king.
It Increases Traffic
Your content does more than just express your thoughts or descriptions of your site/product. It is the fuel for the traffic flow of the pages. If your content is properly written, it will keep visitors coming back while creating a bond with them. Positive traffic experiences will lead to viewers referring you to their friends and loved ones. This also leads us to the second reason of why content is king.
Proper content will be properly written with keywords that increase your SEO, though just using keywords isn’t enough. Unique and original content increases your SEO, search engines love unique and new content. Search engines act as your wingman as long as your content is well devised.
Sales and Leads
Good content creates a good brand name. You can easily fill your page with a service/product description. However, good content will create referrals and loyalty. Content that educates, invites, and creates a welcoming feel will in turn lead to positive sales, and leads on an expansive audience. Your brand name isn’t what sells, what sells is the look on your brand name. Good content will equal to a positive brand reputation.
Content is king, not only because it can lead to a positive flow for you, but because it can reveal how it will positively affect the reader. If you are selling a service/product, then the content that you create for explaining and inviting your readers to partake is reliant on how engaging your content actually is. Bland content does nothing for the viewer, if it is vague and lacks the information needed, viewers will traffic elsewhere.
Increased Content Value
Lastly, a value increase. That doesn’t mean your product will make a monetary gain by good product, it just refers to the idea of quality content offering a value to your consumers and yourself. If the content is king, then the value is the relationship that is formed between viewer and site.
It creates a brand reputation, or business reputation that will affect your success. The value that quality content provides is the value that holds over monetary gain all together, a positive and reinforced relationship with the market audience who are willing to remain loyal to the site/business that captures their interest.
Anyone can jot down information on a product/service, but following these guidelines will help you create quality content. These five reasons help explain why content is king in the marketing world, but to be honest, content is king in every aspect of online sites. Blogging, educational, video blogs, social media, and even community forums are reliant on the quality of the content.
Come back next week for a follow-up article, and feel free to comment below with your opinions or questions.