There is nothing worse than struggling to create that brilliant caption on a photo that you are about to share, only to create a ghost town in the comment section. Although we have all found ourselves in the awkward zone of social media strain, it opens our eyes. Social media marketing plan may not always be as easy or exciting as it can appear.

Though, some may struggle only to find themselves procrastinating on sharing and expressing themselves via social media, those who are practitioners of content marketing find social media to be a key strategy. Those who practice this find that social media is more than just connecting with family and friends from high school. In fact, a social media marketing plan is required to use social media to its fullest.

Why your social media presence is important!

Your social media presence needs to be built up, and this is dependent on your ability to distribute content in front of the target audience at the perfect time.Therefore, your social media marketing plan is reliant on your ability to have your content distributed.

Though distributing content is a road with many different intersections, one of the more direct ways to take is social media. Not only is it a powerful way to let your content travel, it is normally very cost-effective, not to mention the fact that it is the easiest road to travel. More than just boosting your social presence with an engaging topic for conversations, you are able to set a solid route for the messages of your content to travel.

What a solid social media marketing plan will do

Humanize the content and brand that you share, making it more interesting and engaging. You find that this makes your personality showcase itself and allows the readers to connect with an actual human rather than just the content.

Broaden the horizon of which your content has influence. Your target audience are more than just the individuals who are following your page or subscribed to your weekly newsletter. They are the audience that you have yet to captivate in the interesting content that you have to share. Being able to distribute this content to further reaches allows you to connect with these individuals where they reside, social media.

Enhance the audience engagements that you create. Keeping your social media accounts active, and interesting, is a key way to enhancing your social media marketing plan. Not just company accounts, but your personal accounts as well. Being consistent with your posts and interaction on social media (shares, likes, and comments) will not only spread your name, but brand name too.

For example, Stephen King doesn’t just use his twitter to promote his books or movies, he also shares his personal opinions with current events and politics with his viewers. With the occasional joke, or story about his dog, he is creating a name for himself as not just a famous writer, but as a human being.

Growing Your Social Media Marketing Engagement

At this point you can easily understand why social media is more than just a way to connect, it’s a way to strategically share your content with the world-wide web. However, many feel it is pointless to share content with a small amount of followers.

Though having a small audience of followers is a legitimate concern, there are ways to increase this target audience in order for you to share the spotlight content. In order to effectively build your audience follows in order for your social media marketing plan to be a success, you can follow these four simple steps to subsequently engage with more people.

Shoot for Organic Growth

First, organic growth is the growth of your social presence to an audience that takes a keen interest, or kindred viewpoint in your content or product. It is a simple thing to spend a little money to gain a few followers. However, these followers aren’t a legitimate audience.

Building your audience organically can be done easily with proper hashtags which are relevant to ongoing events and/or situations. Not only will others find your humorous posts when searching these hashtags, it also allows you to follow the accounts of the hashtags in your industry placing you in the spotlights.

High-quality Content is Required

Not every post you make should be of you sitting down or ready to go to a meeting with potential investors, keep your content positive to your brand. Creating a presence with your content should always be your goal, and the better the quality the better the effort. Keeping an editorial calendar for posts on your social media is a great tactic in this situation, it can help take the pressure off of anyone who might be sharing the content for your brand. This leads us into our next step.

Remain Consistent

You need to remain consistent with your posts, it is easy to post for a while and then become a ghost for a while when you get busy. The content calendar helps you manage the quality and will also help with consistency when scheduling your next social media post. This helps you stay a fresh image for your audience, while making yourself a reliable source for high-quality content on a timely manner. There are social media tools free to use to help with the streamline of the process.

Lastly, Patience Prevails

You are not likely to find yourself in the midst of an explosive growth to your following, or brand, but using these tips aid you in organic growth that leads to a genuine audience of relevance. Being persistent while showing patience will allow your content following to grow naturally and in some cases exponentially. A constant monitoring of your marketing growth through your social media marketing plan is ideal as well, allowing you to change key content as needed to reach the preferred results.

Following these basic tips will help you improve your social foot print, while it increases the imprint left behind by your social media marketing plan.