How to Improve Content Marketing on a Small Budget

The economy isn’t what it used to be, which makes it more imperative that our marketing and advertisements are on point to bring in valuable business. You can’t afford to lose those potential customers anymore. You have to reach them on a personal level, which nowadays means online. Everyone and everything is online now. Even the way we socialize is connected by the internet. Other businesses have started to take hold of the threshold, leaving you in a bind for your content marketing on a tight budget.

How do I get Content Marketing Without Spending Too Much?

This is a question that many business owners ask themselves when they are working on a small budget while trying to establish their content marketing plan. Content can be super expensive, especially when you are working with a tight budget. Blog writers can charge up to $700 for a single post, whereas some copywriters bring in tens of thousands of dollars for just a few hundred words.

Let’s be honest, if you can afford $700 dollars per blog post, you probably wouldn’t be reading this article. So what is the solution? The most affordable (Free) solution is to do it yourself. However, this isn’t always the correct answer, even on a tight budget. The smallest budget does not create quality content marketing overnight. Doing it yourself is fine, but if you don’t know what you are doing then you could find yourself hitting all the wrong keys in your piano show.

Why You Should Consider Freelance Writers

The solution, and often the most affordable choice, is to hire a freelance writer or budget friendly content marketing company. Freelance writers do not obligate you to a contract, they offer quality work on short deadlines. They are also the ideal choice on a tight budget for your content marketing. However, you could be still left with the question of why hire someone when its a few words on the screen? Anyone can write content for a company website, right! (That was sarcasm by the way)

Identifying Content

A writer, freelance or not, does more than slap some words on the screen for clients. If it were that simple, we would be out of work in a day. There is often an extensive amount of research involved with what we do, and that means research on deadlines that seem impossible. Not to mention the different kinds of content we have to produce for clients, such as:

• Blog Posts
• Videos
• Infographics
• Podcasts
• Physical Images
• Books
• Slides Shows
• Animations
• Other Tools

Being a content marketing writer isn’t even about words sometimes, it’s about presentation and delivery. What makes it harder to do it yourself on a small budget is identifying what the best way to market your content is. Can you effectively do the research to identify what content is best for your business, do the research, build the content, and apply it to your content marketing plan on a small budget?

Quality Over Quantity

The most important aspect to consider, and the most important aspect, is your content quality. Five poorly written blog posts are not as gainful as one well-constructed blog post. You have to fashion your blog, copy, article, social media posts, and adverts in such a way that it does more than deliver your service, but holds the reader’s attention while driving a sell. Hiring a team to do this isn’t going to match your tight budget, and doing it yourself can prove to be ineffective in both the spectrum of managing your usual business matters and obsessing over details. There isn’t enough time in a day.

Why is time important for perfection? The ideal content marketing plan is both short-term with long-term aspects. QCPC, Quality Content Produced Consistently. Whether you are working with basic copy, or blogs, you have to be consistent with your quality content. Even if it is one article a week, constantly producing quality draws attention. That is a lot of man hours that can be found shortened by doing it yourself. You have to sacrifice quality for the quantity in many situations when you do it yourself, and hiring an entire team for this doesn’t match a tight budget.

Final Thoughts

Basically, you find yourself at a fork in the road when you are working on your content marketing plan on a small budget. You take one road and do it yourself, sacrificing time and potential quality in one or more aspects of your company. Whereas, with the other path you hire someone and risk pushing your small budget to extremes. The solution here is freelance or a content marketing company. A non-contractual writer that handles the research and content for you while matching your budget and allowing you to attend to your other business matters.

If you have any questions or looking for budget friendly content marketing, feel free to contact us. We are more than happy to answer your questions.