Content marketing is more than just a passing phase. It has become one of the leading marketing strategies, not only for online businesses, but emails, advertisements in papers, and magazines. Searching the term ‘content marketing’ alone holds more results than many companies. There are several people who have so much to say about it, and regardless of how big or small your industry is, content marketing is advantageous to future endeavors. Some of these advantages include lead generation, loyalty from customers, and brand awareness. Compared to traditional marketing, these companies see more overall returns on investments. It has become the key marketing strategy for over 75% of marketers in 2016.
It is easy to understand why content marketing is so imperative to an operating industry. However, there are several companies who lack the resources and/or knowledge to successfully create said content. Over 50% of the marketers struggle with their content creation, less are showing positive results from their attempts. Although, it can seem like a downward turning point for your company if you find yourself on the losing side of the content campaign, but there are answers. The most effective answer is outsourcing content creation. You will gain benefits from outsourcing content creation that outweighs the cost of investment.
Here are 5 benefits you get when outsourcing content creation:
Save Time by Outsourcing Content Creation
Benjamin Franklin once said that time is money. You need to look at the bigger picture when you are considering content, is there more profitable ways your team could be utilized that would be financially beneficial? Outsourcing content creation frees you and your team up to maintaining fiscal income while leading us to our next point.
When you find yourself struggling to maintain your company, while trying to develop new content, it can become very overwhelming and destructive in the long run. Outsourcing content creation can enable you to conduct business as usual while a fresh pair of eyes oversees the content creation with professional know how.
Produce Consistent Content
By the end of the day, we always seem to be collecting our thoughts only to realize that there was a lack of time and/or resources to consistently put out fresh content for our marketing campaigns. Leaving us with a feeling of borderline failure in a major aspect of our sales, we can only replay how we could have organized our time better. However, outsourcing content creation can offer a consistency that is needed for accurate and successful marketing.
Leveraging Content Creation Experience
You find that the competition for your industry may be vast, and said competition may have better content which can prove to be quite troublesome for your traffic and sales. Outsourcing content creation can give you a professional edge over that competition. Managing your own content without the proper knowledge can be a disaster, so let the professionals manage it for you.
The two words that every industry loves to hear, ‘save money’. Hiring a team to oversee content creation in-house content creation can be costly. When you are stuck between paying benefits and salaries, as well as training, you can find yourself losing out of hard earned profit. Outsourcing content creation can be much less costly and grants access to a team of experts.
This isn’t an all or nothing choice. If you aren’t quite sure about outsourcing, or not sure it is the right fit for your organization, there are things to consider when outsourcing content creation. You can take it as you need it. Outsourcing can be done when you need new content on a time frame, but you do not have to commit to an ongoing content schedule to make sure you are making the right choice for your organization, as opposed to investing in an in-house team and covering the expenses that come with it.
Feel free to contact us to learn more about outsourcing your content creation.