When it comes to marketing, there are terms that sound similar. A couple of those terms include content marketing and content marketing strategy. Although they are similar, they have their differences. For content marketing managers, knowing the difference can aid in project progression or a missed deadline. Keep reading to learn the basics of content marketing strategy.
Content Marketing vs. Content Marketing Strategy
While both terms are interrelated in many ways, they are not the same:
Content marketing strategy – Focuses on why you are creating the content, who will benefit from it, and how it will help readers.
Content strategy – Focuses more on the creation of the content, its publication, and governance.
Most organizations use content marketing to help build an audience and to help achieve more customers.
There are times when the content marketing strategy goes past its initial scope and helps businesses manage content. Although, content strategy is the more common term for the planning, developing, and managing of content. The term is mostly used for written material and is most commonly used in web development.
Today, content marketing managers realize the importance of digital content marketing, but with the competition level rising, creating a marketing plan is always not easy. Which is why many content marketing strategists are creating a marketing plan that includes more engagement. Additionally, with the help of a content marketing manager, and a proper checklist you will be able to plan the perfect digital content marketing solutions.
The following section will cover some of the basics with content marketing strategy.
Managing Content Marketing Strategy – A Basic Checklist
Below are basic areas of content marketing strategy which can assist in developing a basic checklist. However, Content marketing managers may benefit more from a more in-depth niche related checklist.
- Realistic Deadlines – When you are working as a content marketing strategist, you must emphasize on deadlines. This is the piece of the puzzle that makes it complete, as breaking the chain will cause a fallback. Therefore, creating a shared content calendar will help you and the team of writers keep a track of the assignments.
- Transparency – Digital content marketing requires transparency, so each aspect of the project is detailed and explained in-depth. This will help ensure quality and contains all the must-haves according to your list.
- Flagging – Content marketing managers should not shy away from flagging issues, as soon as they see them. As issues can be resolved quickly, and you will not have to worry about massive destruction.
- Brief – A brief of the project should be written down in the order you wish it to be followed. By making a list it helps maintain the workflow while avoiding any hiccups along the way.
- Feedback – Your final feedback is vital, as it helps shed light on any issues. In addition, it will help you set the right tone for the next content order.
- Encourage Talking – Keep an open line of communication between you and your content writer. By having an open communication they can easily reach you with any issue(s) they might come face to face with.
This checklist will help you remember the basics to getting your content marketing strategy in order. Allowing you to build a successful content system. As each enterprise has its own preferences and demands, it will be hard to follow any other checklist.
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