Unlike Content Marketing, the techniques of copywriting have a different purpose. With copywriting you’re trying to get potential customers, or repeat customers to take action in a certain way. Depending on what your goal is, this action could be to purchase your product, subscribe to a newsletter, and so on. With content marketing, you’re trying to build awareness, increase trust and grow your customer base.
Okay, so there’s a difference between copywriting and content marketing, but how does copywriting help? Good question, keep reading and we’ll explain…
Are you currently using quality copy for your businesses sales letters, emails, website, etc.? If you haven’t given it much thought, there’s a good chance the revenue you are making is only a fraction of what you could be making. There have been start-ups go from making $10,000 a month to over $30,000 a month simply by taking the time to invest in quality copy for their business. You can do this and potentially increase your revenue, while growing your business as well.
Below are just a few ways quality copy can benefit your businesses growth.
Lower refund rates
Having quality copy can help lower your overall refund rates. This is because the copy should have the ability to describe and explain your product or service, while connecting with your customers. This directly deals with any fears they may have.
Depending on your product and/or service, a FAQ page can also quickly answer the most common concerns.
Increases cross selling and up-selling potential
If done correctly, the copy can also increase your chances of both cross sales and up-selling to your customers. If your customer is buying a pen, low quality copy is simply going to thank them. However, what you want is copy that will create the urge for them to purchase the pen holder and/or notepad as well.
Million dollar companies use quality copy
If it wasn’t for high quality copy, million dollar companies would not have been successful. How often do you get an e-mail with an interesting subject line, and content that makes you want to “click now”? What about a catchy page or article title that gets you to click it, or page content that gets you to “subscribe“?
This is quality copy in action!
Most copy can be used repeatedly
Unlike other methods, copy can be used over and over again, hundreds or thousands of times. This means you pay once, unlike TV promotions that are expensive and run for a short time. Meanwhile, you pay a copywriter to craft a quality sales pitch, landing page content or product description which can be used for weeks, months or years depending on the nature of your product or service.
Ways copy is used
Companies use copywriting for many different things, including: sales letters, newsletters, email blasts, and many other written communication methods. These are elements that need to grab attention and get a customer to take action.
As you can see, copywriting is very important to the success of a business. Not only can it help grow your business, but can reduce the amount of refunds, increase cross and up-selling rates, and it can be used repeatedly. These are just a few of the benefits, there are many other uses and benefits to correct copy usage.