You read the latest on SEO or heard that a competitor has one, so you did it. You added a blog to your website. Now what? Now that you have a blog, you need content, and not just once, but on an ongoing basis. A dead blog is, in a lot of ways, worse than no blog at all, as it reeks of “I thought this was a good idea, but I have no follow-through”. Your blog content should be interesting to readers, provide information to (potential) customers and non-customers alike and it should, at least in some posts, contain keywords on which potential customers are likely to search. Some, but not necessarily all, posts should call for the reader to use your products or services. While the content of your blog will depend to a certain extent on your industry, the following types of posts can be used by most companies:
While some companies make media announcements of high-level hires or put photographs of officers on their website, it is often the low-level employees who have the most contact with customers. Show people the voice on the other side of the phone. If you put your new secretary’s picture on your blog, along with a short biography, not only will your customers get to “meet” her, but she may share it on social media and bring people from her social circle to your website.
Did your company win an award? Did you just sign a big contract? Did you win a case? If you don’t toot your own horn, who will? Again, if you include the whole team in the post and photographs, you increase the chances of the post being shared on social media.
Provide Help Using Your Products
Do you sell food? Share a recipe made with your product. Do you sell insurance? Explain the different types of life insurance, and the pros and cons of each. Do you have a construction company? Write about how to plan your next home renovation. A company that deals with pets could give information on how to select a pet, care for a pet, the advantages and disadvantages of various types of pets or how to avoid a pet that is not appropriate for your lifestyle.
Tell How to Avoid Calling You
It may sound counterproductive to tell someone how to unclog a sink, rather than to tell them to call your plumbing company, but if people learn that your website will help them solve small problems they will be familiar with your name when big problems arise, or they may realize that they really don’t want to unscrew the back of the washing machine, go to the store to buy the belt, and then risk not getting it on there just right—and call you to do it.
If you would like to maintain an active blog on your website, but realize that your time and that of your employees would be better spent attending to your core business, H.D. Writing Company can consult with you and produce content tailored to your business. Our services and rates are competitive and you can contact us via our website.